Vacation Rental Marketing Case Study: Koloa Kai Vacation Rentals

About Koloa Kai Vacation Rentals

Koloa Kai Vacation Rentals, led by Jed Stevens, manages an impressive portfolio of properties, offering unique stays with a touch of personal connection in each rental. Their focus on providing top-notch vacation experiences has positioned them as a preferred choice among travelers.

“The ease of use for the guests and visibility you get over functioning of the WiFi is worth the cost of the product and maintenance alone. If you take the next step and use it to gather email addresses and then retarget that list using an email marketing system, then it becomes a multiple return on investment; no question.”- Jed, Koloa Kai Vacation Rentals

Size

Koloa Kai Vacation Rentals has 55+ active properties under management.

Location

Koloa, Hawaii, USA

StayFi Tools Activated

The Results

Highlights

  • Direct bookings has increased by 10%
  • Email list campaign size grew by 60% in the first 9 months
  • WiFi-related maintenance tickets reduced by 75% in properties with StayFi Access Points

Transforming Guest Data Collection

Since implementing StayFi, Koloa Kai has seen a remarkable 10X increase in organic collection of guest email addresses per month. This significant growth in their email list has opened new avenues for direct guest communication and marketing.

Enhancing Email Marketing

Koloa Kai utilizes the partnership with Switchback email marketing and it has been “an absolute game changer” for them. As Jed states, “the quality, reach and effectiveness of our efforts at email marketing has NEVER been better than it is now, which is pushing our SEO efforts even farther than expected in the first 6-9 months of implementation”.

Koloa Kai’s email list campaign size has grown by 60% in the first 9 months and direct bookings increased by 5-8% in the same period.

Reducing OTA Dependence

Koloa Kai’s strategic use of StayFi’s tools has led to a reduction in Airbnb booking rates by 5-8% within six months. This shift is driving more bookings directly to their website, lessening reliance on third-party platforms like Airbnb and Vrbo.

Before StayFi, direct bookings were around 20%. Post-implementation, they have climbed to approximately 30%. This growth in direct bookings is a testament to the effectiveness of StayFi’s tools in enhancing Koloa Kai’s business strategy.

WiFi Monitoring and Guest Satisfaction

The WiFi downage alerts and online status views for each property have significantly reduced maintenance dispatches, allowing Koloa Kai to address issues more efficiently and improve guest experience with a 75% decrease in WiFi-related maintenance tickets.

What Would You Say to Someone Considering Using StayFi?

The ease of use for the guests and visibility you get over functioning of the WiFi is worth the cost of the product and maintenance alone. If you take the next step and use it to gather email addresses and then retarget that list using an email marketing system, then it becomes a multiple return on investment; no question“.- Jed, Koloa Kai Vacation Rentals

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Troy Ibarra

Troy Ibarra

Marketing Manager for StayFi

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