About Anchor Point Premier Vacations
Anchor Point Vacations, managed by Mike Wesling, is a family-owned and operated company with a mission to create unforgettable vacation experiences for families. They are based locally in Michigan and are love to share their knowledge of the area and assist guests in planning your unforgettable vacation at Lake Michigan.
“It’s one of the best values in the business.”
– Mike, Anchor Point Vacations
Size
Anchor point currently manages 11 different properties in the Michigan area.
Location
South Haven, Michigan
The Results
Increased Direct Bookings
Anchor Point has seen a dramatic increase in direct booking revenue, rising from 10% to 30% of all bookings being direct. The use of StayFi has significantly reduced their reliance on OTAs, especially for high-demand summer weeks.
Enhanced Marketing Efficiency
The switch from Mail Chimp to StayFi’s marketing tools has offered a more user-friendly interface and additional features, boosting marketing success. Implementation of direct email strategies has led to higher open rates and engagement, contributing to repeat bookings and enhanced guest relationships.
Mike says, “We have collected hundreds of more email addresses than we would have been able to with our old processes, and the email marketing tools are fantastic.“
Reducing Reliance on OTAs
Mike’s strategy has been to minimize reliance on Online Travel Agencies (OTAs) and focus on direct bookings through their own site. StayFi’s data collection has been instrumental in achieving this goal, offering a direct connection with guests that was missing with OTAs like Airbnb and Vrbo.
What Would You Say to Someone Considering Using StayFi?
“OTAs are making it all the more difficult to communicate directly with guests. StayFi allows me to capture emails of every single person that stays in our properties. Additionally, it provides me and my team quick access to my networks, allowing us to monitor them from afar”.
– Mike, Anchor Point Vacations
