About Anchor Point Vacations
Anchor Point Vacations, managed by Mike Wesling, is a family-owned and operated company with a mission to create unforgettable vacation experiences for families. They are based locally in Michigan and are love to share their knowledge of the area and assist guests in planning your unforgettable vacation at Lake Michigan.
“It’s one of the best values in the business.”- Mike, Anchor Point Vacations
Size
Anchor point currently manages 9 different properties in the Michigan area.
Location
South Haven, Michigan
StayFi Tools Activated
- WiFi Email Capture
- Branded Splash Pages
- PMS Integration
- StayFi Email Marketing
- Outage & Occupancy Alerts
The Results
Increased Direct Bookings
Anchor Point has seen a dramatic increase in direct booking revenue, rising from 10% to 30% of all bookings being direct. The use of StayFi has significantly reduced their reliance on OTAs, especially for high-demand summer weeks.
Enhanced Marketing Efficiency
The switch from Mail Chimp to StayFi’s marketing tools has offered a more user-friendly interface and additional features, boosting marketing success. Implementation of direct email strategies has led to higher open rates and engagement, contributing to repeat bookings and enhanced guest relationships.
Reducing Reliance on OTAs
Mike’s strategy has been to minimize reliance on Online Travel Agencies (OTAs) and focus on direct bookings through their own site. StayFi’s data collection has been instrumental in achieving this goal, offering a direct connection with guests that was missing with OTAs like Airbnb and Vrbo.
What Would You Say to Someone Considering Using StayFi?
“OTAs are making it all the more difficult to communicate directly with guests. StayFi allows me to capture emails of every single person that stays in our properties. Additionally, it provides me and my team quick access to my networks, allowing us to monitor them from afar”.- Mike, Anchor Point Vacations
Not a Customer Yet? Schedule a demo with StayFi now.
Book a demo today and access StayFi’s email marketing tools and more today. Our expert team is here to show you all of the benefits and tools of the platform so we can get you set up to increase your direct bookings.
