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Vacation Rental Marketing Case Study: CottageStays.ca

Vacation Rental Marketing Case Study

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About Cottage Stays

At CottageStays.ca Jennifer Whaling and her husband work with owners to provide excellence to their guests. A smooth check in process, clean and sanitized homes, comfort, charm and amenities you’ll love.  Most of their properties are pet friendly so you can bring your furry family members. Many properties are on the lake or near lake access points. They even have cottages perfect for family reunions and larger groups. There are many aspects of hosting cottages that Jennifer loves, but her greatest joy is helping to provide the perfect experience for her guests.  

Size

CottageStays.ca has 50+ active properties under management.

Location

Multiple Locations, Canada

StayFi Tools Activated

How Cottage Stays Leveraged StayFi’s Tool Suite

CottageStays.ca integrated StayFi’s suite of tools to astronomically increase their direct booking rate and streamline marketing efforts. By leveraging StayFi’s comprehensive suite of tools, CottageStays.ca not only enhanced their guest experience but also achieved a 100% direct booking rate during the high season and significantly improved operational efficiency.

WiFi Email Capture and Branded Splash Pages  

Upon arrival, guests at CottageStays.ca properties log into the WiFi through a custom-branded splash page. This not only grants easy internet access but also introduces guests to CottageStays.ca’s unique offerings and local attractions via StayFi HomePage. The branded splash page includes local recommendations, house rules, and promotional offers, enhancing the guest experience from the start and capturing essential guest information.

Our branded splash pages and HomePage let us show guests who we are and what we have to offer in a really wonderfully seamless way which we really appreciate.” – CottageStays.ca

Email Marketing  

Using StayFi’s Email Marketing Plugin, CottageStays.ca was able to send targeted campaigns to their growing list of contacts. Integration with their Property Management System (PMS) ensured that all guest data was up-to-date, allowing for personalized and relevant email content. This direct communication channel played a crucial role in achieving a 100% direct booking rate during the high season.

StayFi’s email marketing tools have done so much for our guest communication and the list of people we can reach out to. 100% direct bookings, even if it for a season, is everything we were looking for and more.” – CottageStays.ca

Occupancy Alerts

StayFi’s Occupancy Alerts enabled CottageStays.ca to optimize their operations by providing real-time updates on property availability. This allowed the team to manage bookings more effectively and maintain high occupancy rates.

Conclusion

CottageStays.ca’s collaboration with StayFi showcases the transformative impact of StayFi’s marketing tool suite and the impact it can have on STR businesses of all sizes.

StayFi has been a massive help to our business and at this point we couldn’t do without it. If you’re ready to grow your marketing and focus on direct bookings it’s a must-have.” – CottageStays.ca

The Results

Increased Direct Bookings

Used StayFi to achieve 100% direct bookings during their high season.

Increased Guest Experience  

Reported dramatically fewer guest calls about WiFi, saving their team time and giving them the ability to divert their attention to any other issues.

Not a Customer Yet? Schedule a Demo With StayFi Now

Book a demo today and access StayFi’s email marketing tools and more today. Our expert team is here to show you all of the benefits and tools of the platform so we can get you set up to increase your direct bookings.

Picture of Troy Ibarra

Troy Ibarra

Head of Marketing for StayFi

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