About Roxy Rentals
Roxy Rentals offers a range of furnished luxury homes for short and mid-term stays, providing guests with high-end accommodations in some of the most desirable locations. From the scenic lakes of Minnesota to the sun-drenched beaches of Florida, Roxy Rentals is quickly expanding its portfolio to cater to travelers seeking a premium rental experience. Each property is thoughtfully curated to ensure comfort, style, and convenience, making guests feel right at home whether they’re staying for a few days or a few months.
To enhance their guest experience and streamline operations, Roxy Rentals leverages technology like StayFi to seamlessly capture guest information and improve overall connectivity.
“I was on the hunt for a way to easily build an email list of past guests who have stayed at our properties, aiming to create a seamless system that captures guest information automatically. StayFi turned out to be exactly what we needed to fill that gap, helping us effortlessly build our database while guests enjoy their stay. It’s been the perfect solution”
– Janine, Roxy Rentals
Results Overview
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- Collected over 1,500 guest email addresses since implementing StayFi in April 2023
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- Achieved 2-3 direct bookings per monthly newsletter campaign
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- Laid the groundwork for future SMS marketing campaigns to engage guests
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- Improved guest experience with proactive communication enabled by StayFi’s WiFi downage alerts.
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- Gained greater control over bookings and guest relationships
Size
7 Properties
Location
Roxy Rentals has properties located in Minnesota and Florida.
StayFi Tools Activated
The Results
Effortless Email Collection & Guest Outreach
Since introducing StayFi across all properties in April 2023, Roxy Rentals has been able to effortlessly build a robust guest email list, capturing over 1,500 email addresses. This database has become the foundation for monthly newsletters aimed at engaging past guests and promoting direct bookings. Each newsletter has consistently resulted in 2-3 direct bookings, driving more guests away from third-party booking platforms and directly to Roxy Rentals’ site. This strategy not only improves revenue retention but also fosters a loyal community of repeat guests.
Janine at Roxy Rentals says, “We’ve collected over 1,500 email addresses, allowing us to launch a monthly newsletter for our past guests. Each newsletter has resulted in 2-3 direct bookings, converting guests away from OTA platforms.”
Reducing Reliance on OTAs & Building Direct Bookings
The ability to communicate directly with guests through StayFi has given Roxy Rentals an edge over the traditional online travel agency model. By turning OTA guests into direct-booking clients for future stays, Roxy Rentals has been able to reduce dependence on online travel agency platforms like Airbnb and Vrbo, bypass their high commissions, and pass savings directly to guests. This direct booking strategy has not only improved the bottom line but also empowered the team to set their own guest policies and enhance overall guest satisfaction.
Roxy Rentals shared, “StayFi has helped us transition many of our OTA bookings into direct bookings. This allows us to retain more of the revenue while also passing savings on to our guests, as the steep commissions taken by platforms like Airbnb are a burden for both hosts and guests.”
Here’s a chart that depicts the percentages of online travel agency bookings vs. bookings through Hostfully which is Roxy Rentals’ platform of choice for direct bookings.
Before Implementing StayFi
After Implementing StayFi
Enhanced Guest Experience with WiFi Downage Alerts
StayFi’s WiFi downage alerts have proven to be a vital tool in Roxy Rentals’ commitment to seamless guest experiences. The instant email notifications provided by StayFi allow the team to stay ahead of internet connectivity issues, enabling them to proactively notify guests of any service disruptions. This level of responsiveness has significantly enhanced the quality of their service, ensuring guests always feel taken care of and informed during their stay.
“StayFi’s WiFi downage alerts have been a lifesaver for us. Getting email notifications when the internet goes down allows us to stay ahead of issues. By proactively notifying guests and letting them know we’re working to resolve the issue, it shows that we’re committed to their experience and quick to respond.”
– Roxy Rentals
Laying the Groundwork for SMS Marketing
While Roxy Rentals currently uses Mailchimp for their email campaigns, they are excited to expand into SMS marketing through StayFi’s platform. The SMS tool is expected to help target last-minute cancellations or unfilled dates, ensuring even greater occupancy rates and providing an additional channel for quick, effective guest communication.
“We’re excited to explore the SMS feature in the future to help target last-minute cancellations or openings and fill those dates quickly.”
– Roxy Rentals
Conclusion: Elevating Guest Experience with StayFi
Roxy Rentals has transformed its guest engagement and booking strategies with StayFi. Effortlessly collecting email addresses has enhanced their marketing efforts and strengthened client relationships. By reducing reliance on online travel agencies, Roxy Rentals can offer more competitive pricing while maintaining high service standards. As Janine notes, this shift is paving the way for future growth. With StayFi, Roxy Rentals is building a loyal community of guests, making each stay a memorable experience.
