About Powderhorn Properties
Powderhorn Properties has quickly become a trusted name for travelers seeking exceptional experiences in Salt Lake City. Known for their commitment to exceeding guest expectations, Powderhorn Properties offers a range of accommodations that cater to both adventure seekers and those looking for a relaxing retreat. With a passion for providing memorable stays, they ensure every guest feels welcomed and cared for, making it easy to enjoy everything the area has to offer—from mountain biking and skiing to exploring cultural events in the city. Powderhorn Properties strives to create lasting memories, ensuring guests return time and time again.
Before implementing StayFi, Powderhorn Properties had almost no direct bookings. With the integration of StayFi, they have seen a significant increase, now reaching around 10% in direct bookings. This improvement reflects the effectiveness of StayFi’s platform in driving more bookings through direct channels.
“It was almost zero before, and now I’m reaching 10%”
– Powderhorn Properties
Results Overview
- Increased direct bookings from nearly zero to around 10% after implementing StayFi.
- Successfully captured guest emails, enabling direct marketing campaigns.
- Gained more control over client relationships, reducing reliance on OTAs like Airbnb and Vrbo.
- Enhanced guest communication through email marketing, with plans to implement SMS marketing.
Size
3 Properties
Location
Salt Lake City, Utah
StayFi Tools Activated
The Results
Increasing Direct Marketing Opportunities
Powderhorn Properties wanted more control over their client relationships, particularly in their ability to market directly to past guests. StayFi has provided the tools to capture and utilize guest email addresses, allowing for effective direct marketing campaigns.
“I’ve been able to directly market my past customers and love it!”
– Powderhorn Properties
Gaining Independence from OTAs
The reliance on third-party platforms like Airbnb and Vrbo often limits a property manager’s ability to directly engage with guests. With StayFi, Powderhorn Properties has gained valuable independence by collecting direct contact information, allowing them to build stronger relationships with their clients.
Powerderhorn Properties says, “I want control over my clients, not let Airbnb and VRBO control them. I want to be able to market them directly.” and StayFi “let me get direct contact information for clients and use it.”
Expanding Communication with Guests
Using StayFi’s email marketing tools, Powderhorn Properties has been able to send out both campaigns and regular messages to their guests. Their goal is to incorporate SMS marketing in the near future, further enhancing their communication strategy.
“I’ve been using the email marketing tools for both campaigns and regular messages sent out. It is my goal to get SMS working this quarter as well.” – Powderhorn Properties
A Tool for Success
For other short-term rental operators considering StayFi, Powderhorn Properties highly recommends it as an essential tool for gaining more control over guest relationships and improving direct marketing efforts.
Powderhorn Properties says, “this is a great tool and I recommend it for all STR operators!”


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