About Heirloom
Heirloom is a vacation rental operator that believes group travel should never mean compromising on luxury amenities and beautiful design. Their name comes from their belief that an heirloom is a one-of-a-kind, precious memory. Something that cannot be ordered online or mass-produced. Their co-founders, Dan and Frank, established Heirloom to bring this originality directly to their visitors. Each of their homes is custom designed by our team of interior decorators, local artists, and architects to create an experience that cannot be replicated.
Size
Heirloom has 100+ active properties under management.
Location
Boston, Savannah, Austin, Nashville, New Orleans, Scottsdale (USA)
StayFi Tools Activated
How Heirloom Used StayFi’s Tools to Their Advantage
Heirloom leveraged StayFi’s advanced marketing tools to create a seamless and personalized guest experience while significantly boosting their direct booking rates using WiFi marketing, email marketing and WiFi management features.
WiFi Email Capture and Branded Splash Pages
Upon arriving at a Heirloom property, guests were prompted to log in to the WiFi through a custom-branded splash page. This not only provided seamless internet access but also introduced guests to Heirloom’s unique story and offerings. Their branded landing page (StayFi HomePage) featured local recommendations, house rules, and promotional offers, enhancing the guest experience from the start and capturing important guest information.
“The branded splash pages have been incredibly effective. Our guests appreciate the professional touch, and it has significantly increased our ability to connect with them post-stay.” – Heirloom
Email Marketing
StayFi’s Email Marketing Plugin allowed Heirloom to easily send targeted email campaigns to their growing list of contacts. The integration with Heirloom’s Property Management System (PMS) ensured that all guest data was up-to-date, allowing for personalized and relevant email content. This direct communication channel was pivotal in driving repeat bookings.
“Our email marketing efforts have seen a dramatic improvement with StayFi. The ability to send targeted campaigns has led to $35,000 in repeat bookings within just six months and we’re excited to see what it can bring in the future.” – Heirloom
Occupancy Alerts
Operational efficiency was greatly enhanced with StayFi’s Occupancy Alerts. These alerts kept Heirloom’s management team informed about property availability, allowing them to manage bookings more effectively and ensure optimal occupancy rates.
Conclusion
Heirloom’s partnership with StayFi highlights the transformative power of advanced marketing tools in the vacation rental industry. By leveraging StayFi’s comprehensive suite of tools, Heirloom not only enhanced their guest experience but also saw significant increases in direct bookings and email list growth.
“Partnering with StayFi has been a game-changer for us. The tools are user-friendly, and the results speak for themselves.” – Heirloom
The Results
Increased Direct Bookings
Drove $35,000 in direct, repeat bookings in the first 6 months with StayFi’s email marketing
Increased Email List
Heirloom has collected over 50,000 emails in 6 months with StayFi
