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Vacation Rental Marketing Case Study: Cozi Vacation Rentals

Cozi Vacation Rentals

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About Cozi Vacation Rentals

Cozi Vacation Rentals is a dynamic, locally owned, and operated small business headquartered in Fredericksburg, Texas with over 200 properties. Cozi connects guests and property owners to the best luxury vacation rentals and experiences this beautiful part of Texas offers.

Size

Cozi has 200+ active properties under management.

Location

Texas, USA

StayFi Tools Activated

The Results

Increased Direct Bookings

Cozi experienced an increase from 0% to 30% direct bookings in 1.5 years 

Increased Email List 

Cozi has collected over 25,000 emails since starting with StayFi

How Cozi Used StayFi to Their Advantage

Cozi leveraged StayFi’s suite of tools to revolutionize their guest’s experiences, operational efficiency, and their guest marketing strategy. Here’s how:

WiFi Email Capture and Branded Splash Pages 

By integrating StayFi’s WiFi Email Capture, Cozi ensured that every guest who stayed at their properties was welcomed with a seamless, branded WiFi login experience. This not only provided a professional touch but also captured valuable guest information, helping build a robust email list.

Upon arrival, guests at Cozi Vacation Rentals were prompted to log in to the WiFi through a beautifully designed branded splash page. This page not only offered seamless internet access but also provided information about local attractions, dining options, and special offers, enhancing the guest experience from the very start. This initial interaction laid the groundwork for collecting guest data, which was critical for Cozi’s marketing efforts.

The branded splash pages have been a game-changer for us. Our guests love the professional touch, and it has significantly increased our ability to connect with them post-stay.” – Cozi Vacation Rentals

Email and Text Marketing

With StayFi’s Email Marketing Plugin, Cozi could seamlessly send out personalized email campaigns. The integration with their Property Management System (PMS) ensured that all guest data was synchronized, making it easier to segment and target their audience with relevant offers and updates.

Additionally, the Text Marketing feature allowed Cozi to send real-time updates and promotions directly to guests’ phones. This immediate line of communication proved invaluable for last-minute deals and important notifications.

The ability to directly communicate with every one of our guests through email and text has significantly boosted our direct booking rates. Now we can offer personalized experiences that our guests truly appreciate.” –  Cozi Vacation Rentals

Occupancy and Outage Alerts

Operational efficiency was another area where StayFi tools shined for Cozi. The Occupancy Alerts helped Cozi’s team stay updated on property availability and manage bookings more effectively. Meanwhile, the Outage Alerts ensured that any internet service disruptions were promptly addressed, minimizing guest inconvenience and maintaining high service standards.

Conclusion

Cozi Vacation Rentals’ partnership with StayFi has exemplified how leveraging advanced marketing and operational tools can lead to significant business growth. By integrating StayFi’s comprehensive suite of tools, Cozi not only enhanced their guest experience but also saw substantial increases in direct bookings and email list growth.

With over 25,000 emails collected and a 30% increase in direct bookings, Cozi is poised for even greater success in the future.

Not a Customer Yet? Schedule a Demo With StayFi Now

Book a demo today and access StayFi’s email marketing tools and more today. Our expert team is here to show you all of the benefits and tools of the platform so we can get you set up to increase your direct bookings.

Picture of Troy Ibarra

Troy Ibarra

Head of Marketing for StayFi

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