Like many vacation rental operators, Nat and Tyann Marcink of Branson Family Retreats has made generating more direct bookings a top priority for her business. Having already built a great direct booking website, the question was how to send more high-quality traffic to the site to actually drive new bookings.
Operating near Branson, Missouri, emailing past guests to rebook directly has been one of Tyann’s most successful tactics for generating more direct bookings. However, collecting high-quality emails from guests has never been easy. When guests book through OTAs (Online Travel Agencies) like Airbnb and Vrbo, their emails are not provided to rental companies for marketing. In addition, no one, including the OTAs, has marketing emails for the other non-booking guests staying in the vacation rental unit.
When Tyann heard about StayFi, she knew it was the solution she needed for collecting guest emails. Every guest, including the non-booking guests, would need to log into the WiFi through a custom-branded splash page, just like at a hotel or airport. She also loved that StayFi would introduce her brand to every guest and reduce or eliminate guest calls about WiFi issues.
Tyann and Nat loved their StayFi experience so much, they wanted to share it and create videos of how easy it was to set up at Branson Family Retreats.