For the past three years, starting in 2018, the first Wednesday in February has become #BookDirect Guest Education Day for the vacation rental industry. Unlike hotels, where brands enjoy high levels of consumer awareness, most rental management companies are unknown especially on a national or international level. In this article, we will cover 5 ways to increase direct bookings for vacation rentals, and show how you can take part in this growing #BookDirect movement.
For better or worse, while Airbnb has helped spur explosive growth in the short-term rental industry, Airbnb’s brand has supplanted those of the professional rental management companies. Most vacation rental guests remark that they “booked an Airbnb,” and they usually have little or no awareness of the management company brand that actually dictates their experience.
The purpose of #BookDirect Day is to raise awareness that booking direct is available for vacation rentals just as it is for hotels, and that travelers can benefit from bypassing third-party channels (the OTAs) when they book directly with vacation rental management companies.
On the first #BookDirect Day in 2018, over 3 million travelers received emails about the advantages of booking vacation rentals directly. In 2019, that reach grew to over 24 million emails and 61 million impressions on social media.
As awareness among travelers about the advantages of booking direct grows, accepting and promoting direct booking is becoming essential for any successful vacation rental management company.
Here are five ways to boost your direct bookings and build your independent vacation rental brand.
2 Comments
I’m amazed, I must say. Seldom do I come across a blog that’s equally educative
and interesting, and without a doubt, you have hit the nail on the head.
The problem is an issue that too few men and women are speaking intelligently about.
Now i’m very happy that I came across this during my search for something regarding this.
I think you should consider checking on the Savannah vacation rentals from https://www.visitsavannah.com/vacation-rentals because the business there is just booming!
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