Filling The Tours & Activities Gap
Vacation Rental Managers Want To Offer Tours & Activities But Most Are Not
Viator, The World's Largest Tours & Activities Booking Site
Viator, acquired by TripAdvisor in 2014, is the largest tour & activity booking site with over 1,500 destination and 2 million verified reviews. Viator offers two different distribution programs to earn revenue from selling tours – the Viator Affiliate Program and the Viator Travel Agent Program.
Both programs enable vacation rental managers to recommend and monetize tour bookings. In this article we will explore how each one works, and who might benefit the most from each program.
Viator Affiliate Program
Earn 4% Commission With A 30-Day Cookie
What is Affiliate Marketing?
How Does Affiliate Marketing Work
How To Get Started With Viator's Affiliate Program
Once you’ve downloaded the extension, head to your destination pages in Viator and create a list of the activities and tours you would like to promote. Make sure to generate the right tracking links to those pages so you can easily integrate those links into your content.
Best Ways To Start Earning
Once you have determine what Viator experiences, tours, and activities, then it is easy to start integrating those links naturally into your content. Here are few easy places to start naturally promoting this links:
- In pre-stay automated messages
- Blog Posts
- Digital Guestbooks/Guides
- Email Marketing
- Social Media Posts
Naturally integrating these links into content that helps guests plan and enjoy their trip is the best way to drive revenue through this program. It is a win-win for both you and the guests who you can enjoy some of the most popular or favorite activities in the destinations where you operate.
Remember that with the 30-day cookie, you will get credit for any sale made within 30 days of first clicking on the link. You will get the most out of the program if you remind guests about the great tours and activities in their area multiple times before and during their stay.
Viator Travel Agent Program
Earn 8% Commission As A Travel Agent
How Does The Viator Travel Agent Program Work?
How To Sign Up For The Viator Travel Agent Program
How Travel Agent Bookings Work
Instead of linking to Viator’s regular website with affiliate links through Awin, for the travel agent program, you will have your own unique Viator booking site you can share with guests.
Once you select “Book now” in the dashboard you will be brought to your own Viator website, where you can book on behalf of guests to earn an 8% commission.
You will earn 8% from any booking made on this site; however, if guests come back to the main Viator website later, you won’t get the credit unlike the affiliate program.
Best Ways To Start Earning
We have seen the most success with this program when managers book on behalf of guests. If you are already offering concierge services, the Viator Travel Agent program is a great way to supplement your offering and monetize that activity.
Recommending tours and activities to guests is a great way to help provide extra value to make their stay as special as possible. Viator makes it easy to share tours with peace of mind that they can cover customer service and questions.
Viator’s affiliate program is best for vacation rental managers that want to easily recommend tours and activities in blogs, emails, messages etc. without getting deeply involved in the booking questions and process.
The travel agent program is a good fit for vacation rental managers that take a more concierge approach to guest services and don’t mind booking on behalf of their clients.
You can read more about both programs on Viator’s Distribution Partners page.
Bonus Tip: For a full list of real estate marketing affiliate programs, this detailed guide lists some of the highest paying referral programs currently available.