Brands typically use a third-party affiliate network provider to handle the tracking, commissions, and distribution of their affiliate programs. Some of the biggest affiliate networks include Awin, Rakuten, CJ, and ShareASale.
In order to incentive usage, brands can set a commission percentage and “cookie window” for their affiliate program. The commission percentage is how much of the sale you as the affiliate receive in return for referring this sale. The “cookie window” is a time window for attribution.
For instance, Viator’s program has a very generous 30-day “cookie window.” This means that if you send someone to Viator’s website today, even if they come back in 25 days directly to Viator’s website and make a purchase, you will still be credited for this sale.
Most affiliate programs require publishers (the blogs, influencers, websites etc.) to apply in order to become part of the program. Some, including Viator are generally more open while others are more restrictive.
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