Omada Captive Portal: How to Set Up a Branded Splash Page with StayFi Express
With StayFi Express, you can capture guest data, automate follow-up marketing, and encourage more direct bookings without replacing your current TP-Link Omada system. StayFi adds a branded guest WiFi experience to compatible networks like Omada, turning standard internet access into a practical marketing channel for hotels, vacation rentals, boutique stays, RV parks, and other hospitality properties.
About Omada Hardware
What Is an Omada Captive Portal?
An Omada captive portal is a login page that guests see before they can access your WiFi network. Instead of connecting instantly, users are redirected to a splash page where they may need to accept terms, enter a password, or complete a simple action to get online.
Hotels, vacation rentals, and other hospitality properties use this type of login page to create a branded guest experience while also collecting valuable first-party data. Omada systems do not natively provide the kind of captive portal and CRM connectivity that StayFi offers, so StayFi Express fills that gap by adding a branded splash page to your existing network. This lets operators collect guest contact information, power remarketing campaigns, and launch WiFi marketing without changing their current router setup.
How It Works
How a Captive Portal Works with StayFi Express
Setting up a branded captive portal on TP-Link Omada is a straightforward process. Omada does not natively connect directly with StayFi, so StayFi Express acts as the bridge that adds a branded guest login flow to your existing WiFi. That gives operators a simple way to turn standard property WiFi into a guest data capture and remarketing tool.
To make it work, you connect the StayFi Express device to the main Omada router via Ethernet. From there, guests continue joining the network with the same existing SSID and password, but they are redirected to a branded splash page before internet access is granted. Once they complete the form, their information is captured, and they are connected online. Because the network name and password stay the same, devices such as TVs, locks, cameras, and thermostats do not need to be reconnected.
How StayFi Express Transforms Your Omada WiFi into a Marketing Tool
StayFi Express works by adding a StayFi Express device to your existing Omada router setup. Together, the router and device redirect guests to a branded splash page before internet access is granted, adding a marketing layer without replacing your current network.
The result is more than guest connectivity. It gives properties a branded login experience that captures guest data, supports consent-based marketing, and turns everyday WiFi usage into a tool for remarketing and repeat direct bookings. Here’s how it upgrades your Omada network from a basic utility into a powerful marketing tool:
1. Plug In StayFi Express
Connects to your existing Omada network via Ethernet. No need to replace your router, access points, or controller.
2. Capture Guest Data Automatically
Collect emails, phone numbers, and stay details from WiFi users. All data is captured in real time and stored in your dashboard.
3. Automate Guest Marketing
Trigger pre-arrival, mid-stay, and post-stay messages automatically. Turn guest data into ongoing communication and repeat stays.
4. Increase Direct Bookings
Build your own guest database instead of relying on OTAs. Promote direct bookings and reduce commission costs.
How It Helps
Why Integrate StayFi’s Captive Portal with Your Omada Network?
For hospitality businesses, guest WiFi can do more than provide internet access. Hotels, vacation rentals, RV parks, and similar properties can use a captive portal to turn that connection point into a branded touchpoint that supports guest engagement and direct marketing. With StayFi Express, compatible TP-Link Omada systems can add that marketing layer without replacing the existing network setup.
A captive portal can present terms of acceptance before access and help collect guest contact details from people on the property, not just the primary booker. Because StayFi Express works with compatible Omada networks while keeping the current WiFi name and password in place, operators can add branded guest login, grow a first-party contact database, and use that data for remarketing, review requests, upsells, and repeat booking campaigns after the stay.
How to Set Up StayFi Express on Omada
Setting up StayFi Express with your Omada network is straightforward. In most cases, you can have everything up and running in under 30 minutes. Here’s exactly how to do it:
Step 1: Connect the StayFi Express Device
Start by physically connecting the StayFi Express device to your network. Plug the device into your Omada router or switch using an Ethernet cable. Ensure it’s on the same network as your Omada controller, and then power on the device. Once connected, the device will begin communicating with your network and preparing for configuration.
Pro tip: For best performance, connect StayFi Express as close to your main router or gateway as possible.
Step 2: Configure Your Omada Network Settings
Next, you’ll need to make a few small adjustments inside your Omada controller. This is to allow traffic to route through the captive portal properly. Depending on your setup, this may include:
- Assigning a static IP to the StayFi Express device
- Configuring DNS settings to ensure proper redirection
- Whitelisting the device within your network
- Ensuring your guest network is enabled and mapped correctly
These steps allow StayFi Express to intercept guest traffic and redirect users to your branded splash page.
Step 3: Set Up Your Network in the StayFi Dashboard
Once your hardware is connected, log in to your StayFi dashboard to complete the setup. Here, you’ll add your property or location, and link the StayFi Express device to your account. You will also need to configure your network settings and define what data you want to collect (email, phone, custom fields).
Step 4: Customize and Publish Your Splash Page
Inside the StayFi dashboard, you can upload your logo, choose brand colors, and background images. You may also add custom text messaging and include terms, privacy policy, and consent checkboxes.
Once your splash page is ready, publish it. From this point on, any guest who connects to your WiFi will be redirected to your branded login page.
Step 5: Test the Guest Experience
Before going live, it’s important to test everything from a guest’s perspective. So, connect to your WiFi using a phone or laptop and confirm the splash page loads automatically. Then, submit test data (email/phone), and verify that internet access is granted immediately. This ensures a smooth, frustration-free experience for your guests.
Step 6: Go Live and Start Capturing Data
Once everything is working correctly, you’re ready to go live. From now on, every guest connection becomes a data capture opportunity. Your email list starts growing automatically, and marketing campaigns can run in the background.
Setting up StayFi Express on Omada is quick, non-invasive, and immediately impactful.
Supported Omada Systems with StayFi Express
StayFi Express works with TP-Link Omada systems without requiring you to replace or upgrade your existing equipment. Whether you manage a single property or a multi-location network, StayFi Express integrates with a range of Omada gateways, access points, and controller setups, such as:
- TP-Link Omada ER series gateways and routers
- TP-Link Omada EAP series indoor and outdoor access points
- Omada hardware, software, and cloud-based controllers
StayFi Express is a strong fit for existing Omada deployments that do not natively integrate with StayFi. Once your devices are set up and running, you can start turning guest WiFi into a branded data-capture and remarketing channel.
Try StayFi Express TP-Link Omada
Trusted by thousands of operators, StayFi Express works with your existing TP-Link Omada setup. Whether you manage one property or a larger portfolio, it gives you a fast, affordable way to start WiFi marketing without changing your network name, password, or connected devices.
Splash Page Customization & Data Capture
StayFi’s splash page editor gives Omada users plenty of control over the guest login experience. You can add your logo, brand imagery, colors, fonts, and background styling to create a captive portal that feels consistent with your property’s identity.
You can also customize the post-login experience by adding a welcome message, requiring terms acceptance, and directing guests to StayFi HomePage, your booking engine, special offers, or other branded content after connection.
To keep captured data usable, StayFi Express also supports real-time email verification through ZeroBounce, helping Omada operators collect cleaner guest contact records for future campaigns.
Email, SMS & CRM Integrations
Once guest data is captured, StayFi connects it directly to your marketing tools. You can use StayFi’s built-in platform to send branded emails or SMS messages, automate review requests, promote upsells, and launch rebooking campaigns.
Built-In Tools or Existing Stack
StayFi includes its own email marketing tools, but it can also sync captured contacts to external platforms such as Mailchimp, HubSpot, Constant Contact, Salesforce, Zapier, or CSV workflows. This makes it easier to move guest data into your existing CRM and follow-up campaigns without extra manual work.
Turn WiFi Data Into Repeat Revenue
Because WiFi capture, guest CRM data, and marketing workflows stay connected, operators can use StayFi to turn guest logins into remarketing, repeat bookings, and more direct revenue.
Ready to Turn Your Guest WiFi Into a Marketing Engine?
Start collecting verified guest data, driving repeat bookings, and upselling effortlessly—right from your WiFi splash page.
WiFi Login Experience for Users
With StayFi Express, guests connect to your WiFi through a branded splash page instead of a generic login screen. The experience is designed to feel simple, polished, and fast while helping you capture verified guest emails, phone numbers, and stay details.
What Guests See When They Connect
When a guest joins your network, they are automatically redirected to a mobile-friendly splash page. After they complete the form, internet access is granted, and their information can flow into your marketing tools for follow-up campaigns, upsells, and rebooking offers.
Fast, Branded, and Built for Remarketing
Your existing network name and password stay the same, so the setup does not disrupt the guest experience or connected devices. Instead, StayFi Express adds a smoother login flow and turns guest WiFi into a stronger data capture and remarketing channel.
How StayFi + Omada Powers a Complete Guest Marketing Strategy
Most businesses treat WiFi as a utility. But when you combine Omada with StayFi Express, it becomes a fully integrated guest marketing system that works automatically in the background.
Here’s how the two work together to support your entire marketing strategy:
- Branded WiFi as Your First Touchpoint: Every guest interaction starts somewhere, and often, it’s your WiFi. With a branded splash page in place, you’re no longer offering a generic login. Instead, you’re delivering a consistent, on-brand experience from the very first connection. This reinforces your brand identity, builds trust with guests, and creates a more professional, memorable first impression.
- Automated Data Capture at Scale: As guests connect, StayFi Express captures their information automatically. Over time, this builds a growing database of verified email addresses, phone numbers, and stay-related details.
- Always-On Marketing Automation: Once data is captured, your marketing engine starts running. You can create automated workflows that engage guests at every stage. These campaigns run automatically, and help you stay connected without constant effort.
- Drive Upsells and On-Property Revenue: Your captive portal isn’t just for login, but also a conversion opportunity. The right setup will help promote late checkouts, offer add-ons or experiences, and highlight premium services. Engagement is more likely to be natural because guests see this content right when they connect.
- Build a Direct Booking Engine: Third-party platforms are useful but may come at a cost. When you capture guest data, it helps you promote direct booking incentives and send personalized offers. You are also able to bring back guests without paying commissions. This reduces reliance on OTAs over time and increases your revenue margins.
- Centralize Your Guest Data and Insights: With integrations in place, all your guest data flows into your CRM or marketing platform. The result is better visibility into guest behavior, more accurate audience segmentation, and stronger data-driven campaigns.
- Turn WiFi Into a Long-Term Growth Channel: When Omada and StayFi Express work together, your WiFi becomes more than just infrastructure. It turns into a data collection tool, a marketing automation engine, and a revenue driver.
Comparing Ubiquiti UniFi’s Native Portal vs. StayFi
At first glance, Omada’s built-in captive portal might seem like enough. But there’s a big difference between managing access and driving revenue. Here’s how Omada’s native portal and StayFi Express compare side by side.
| Feature | Omada Captive Portal | StayFi Express |
|---|---|---|
| Branding |
Limited customization with basic templates
|
Fully branded splash pages with logos, colors, images, and custom messaging
|
| Guest Data Collection |
Minimal or no structured data capture
|
Captures emails, phone numbers, and custom guest details in real time
|
| Data Quality and Verification |
No built-in verification
|
Higher quality data through structured inputs and validation
|
| CRM Integration |
No direct integrations
|
Syncs with MailChimp, HubSpot, Salesforce, and more
|
| Marketing Automation |
Not available
|
Automated email and SMS campaigns (pre, during, post-stay)
|
| Guest Experience |
Functional but basic
|
Seamless, mobile-optimized, branded experience
|
| Revenue Impact |
None
|
Direct bookings and repeat stays
|
| Setup Impact |
Built-in
|
Works alongside the existing Omada setup ( no replacement needed)
|
Why StayFi Express Makes a Difference
While Omada is designed to manage your network, StayFi Express builds on top of that foundation and turns your WiFi into a marketing engine. Instead of anonymous users, you get real guest data and create ongoing engagement. This results in a growing first-party guest database, automated marketing, and more direct bookings.
Cozi Vacation Rentals took a portfolio of 200 listings from a 0 to 30% direct booking rate in just over a year by using StayFi WiFi & email marketing while accumulating a list of over 25,000 guest emails.
Mike Z Rentals experienced a revenue uplift of $12,000 per year from upsells through StayFi WiFi marketing alone using StayFi HomePage and our built-in upsell storefronts in addition to adding 1,400 emails to their guest list.
Cottage Stays has used StayFi and UniFi to reach a 100% direct booking rate in the high season while also benefiting from dramatically fewer WiFi support calls and complaints from their guests.
These outcomes illustrate why STR operators consider StayFi more than a WiFi add-on—it’s a revenue multiplier powered by verified contact data and automated engagement.
Ready to Upgrade Your Omada WiFi with a Branded Captive Portal?
If you’re already running an Omada network, you’re just one step away from turning it into a powerful marketing tool. Right now, your WiFi is likely doing the basics by connecting guests and managing access. But with StayFi Express, it can capture data, automate communication, and drive repeat bookings. And the best part? You don’t need to replace your hardware, change network setup, or invest in complex infrastructure.
Got Questions? We’ve Got Answers!
Do I need to replace my TP-Link Omada router to use StayFi Express?
No. StayFi Express works alongside your existing TP-Link Omada setup. You connect the Express device to your network and add the branded guest login experience without replacing your current hardware.
Will my smart devices disconnect after adding StayFi Express?
No. Your existing WiFi name and password stay the same, so connected devices such as TVs, locks, thermostats, and cameras do not need to be reconfigured.
How long does the StayFi Express setup take?
Setup is designed to be quick. In most cases, you plug in the device, adjust a few settings in your Omada environment, activate the device in StayFi, and assign it to the property.
Do I need one device per property?
Yes. Each physical property needs its own StayFi Express device. That setup makes it easier to scale across multiple locations while keeping each property configured correctly.
Can I manage multiple properties from one account?
Yes. You can manage multiple StayFi Express devices under one StayFi account, even across different properties.
What settings do I need to adjust on my current network?
During setup, you may need to make a few network changes inside your Omada management environment so StayFi Express can work properly with your existing system. The exact steps depend on your setup, but the process is meant to layer onto your current network rather than replace it.
Can I control who accesses my Omada guest WiFi?
Yes. With StayFi Express added to your Omada setup, guests can be required to pass through a branded splash page before getting online. That gives you more control over access while also helping you collect verified guest contact data for future marketing and follow-up.